‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

This scourge of ultra-processed foods (UPFs) is truly global. While their consumption is notably greater in the west, forming over 50% the average diet in the UK and the US, for example, UPFs are taking the place of fresh food in diets on every continent.

This month, the world’s largest review on the dangers to well-being of UPFs was issued. It alerted that such foods are subjecting millions of people to long-term harm, and urged immediate measures. Previously in the year, a global fund for children revealed that a greater number of youngsters around the world were overweight than malnourished for the historic moment, as unhealthy snacks dominates diets, with the sharpest climbs in less affluent regions.

Carlos Monteiro, professor of public health nutrition at the a prominent Brazilian university, and one of the review's authors, says that companies focused on earnings, not individual choices, are propelling the transformation in dietary behavior.

For parents, it can feel like the complete dietary environment is working against them. “Sometimes it feels like we have no authority over what we are placing onto our kid’s plate,” says one mother from the Indian subcontinent. We interviewed her and four other parents from internationally on the expanding hurdles and annoyances of ensuring a healthy diet in the age of UPFs.

Nepal: ‘She Craves Cookies, Chocolate and Juice’

Bringing up a child in this South Asian country today often feels like battling an uphill struggle, especially when it comes to food. I prepare meals at home as much as I can, but the instant my daughter steps outside, she is surrounded by brightly packaged snacks and sugary drinks. She persistently desires cookies, chocolates and packaged fruit juices – products aggressively advertised to children. A single pizza commercial on TV is all it takes for her to ask, “Is it possible to eat pizza today?”

Even the educational setting encourages unhealthy habits. Her cafeteria serves sugary juice every Tuesday, which she looks forward to. She receives a packet of six cookies from a friend on the school bus and chocolates on birthdays, and confronts a chip shop right outside her school gate.

At times it feels like the complete dietary landscape is undermining parents who are just striving to raise well-nourished kids.

As someone associated with the an organization fighting chronic illnesses and leading a project called Encouraging Nutritious Meals in Education, I grasp this issue thoroughly. Yet even with my professional background, keeping my school-age girl healthy is exceptionally hard.

These constant encounters at school, in transit and online make it next to unattainable for parents to limit ultra-processed foods. It is not only about children’s choices; it is about a food system that makes standard and fosters unhealthy eating.

And the statistics shows clearly what parents in my situation are experiencing. A recent national survey found that 69% of children between six and 23 months ate unhealthy foods, and a substantial portion were already drinking flavored liquids.

These statistics resonate with what I see every day. Research conducted in the area where I live reported that almost one in five of schoolchildren were overweight and 7.1% were obese, figures strongly correlated with the increase in junk food consumption and increasingly inactive lifestyles. Additional analysis showed that many Nepali children eat candy or processed savoury foods on a regular basis, and this frequent intake is tied to high levels of tooth decay.

Nepal urgently needs stronger policies, better nutritional atmospheres in schools and more stringent promotion limits. Before that happens, families will continue fighting a daily battle against processed items – one biscuit packet at a time.

St Vincent and the Grenadines: ‘Greasy, Salty, Sugary Fast Food is the Preference’

My position is a bit different as I was forced to relocate from an island in our group of isles that was ravaged by a major hurricane last year. But it is also part of the harsh truth that is facing parents in a area that is enduring the very worst effects of climate change.

“Conditions definitely becomes more severe if a cyclone or volcano activity wipes out most of your vegetation.”

Even before the storm, as a nutrition instructor, I was very worried about the rising expansion of fast food restaurants. Today, even local corner stores are participating in the change of a country once known for a diet of healthy locally grown fruits and vegetables, to one where oily, salted, sweetened fast food, packed with synthetic components, is the preference.

But the situation definitely intensifies if a hurricane or geological event destroys most of your produce. Unprocessed ingredients becomes hard to find and prohibitively costly, so it is really difficult to get your kids to eat right.

Regardless of having a stable employment I flinch at food prices now and have often resorted to selecting from items such as peas and beans and protein sources when feeding my four children. Serving fewer meals or smaller servings have also become part of the post-crisis adaptation techniques.

Also it is quite convenient when you are balancing a demanding job with parenting, and hurrying about in the morning, to just give the children a couple of coins to buy snacks at school. Unfortunately, most educational snack bars only offer ultra-processed snacks and sweet fizzy drinks. The consequence of these difficulties, I fear, is an rise in the already widespread prevalence of chronic conditions such as adult-onset diabetes and cardiovascular strain.

Kampala's Landscape: A Fast-Food Dominated Environment

The sign of a global fast-food brand towers conspicuously at the entrance of a commercial complex in a city district, tempting you to pass by without stopping at the quick service lane.

Many of the kids and caregivers visiting the mall have never traveled past the borders of this East African nation. They certainly don’t know about the past financial depression that inspired the founder to start one of the first worldwide restaurant networks. All they know is that the famous acronym represent all things sophisticated.

In every mall and each trading place, there is convenience meals for every pocket. As one of the more expensive options, the fried chicken chain is considered a luxury. It is the place Kampala’s families go to observe birthdays and baptisms. It is the children’s reward when they get a favorable grades. In fact, they are hoping their parents take them there for Christmas.

“Mum, do you know that some people pack takeaway for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a regional restaurant brand selling everything from cooked morning dishes to burgers.

It is Friday evening, and I am only {half-listening|

Ryan Knight
Ryan Knight

A passionate student advocate and deal hunter, dedicated to helping peers save money and make the most of their academic journey.